Centre Pompidou-Metz

Created in 2010, the Centre Pompidou-Metz is the first original experiment in decentralization of a national public cultural institution. A place with a unique architecture, with a roof reaching almost 80 meters, braided with giant beams, the building reveals a spectacular geometry. Art center dedicated to modern and contemporary art but also multidisciplinary place, it presents temporary exhibitions and offers a rich program throughout the year (live performance, cinema, conferences…).
Nurturing a special relationship with art and architecture, we are proud to have accompanied the teams of this iconic place in the complete redesign of its website. Reinventing the online experience while creating a unique digital vocabulary, we redesigned the user experience to offer a simplified and relevant navigation. In terms of the overall approach, the work initiated around the catchphrases became a pillar in the center’s communication.