Villes & Paysages
- Brand identities
- User experience
Villes & Paysages is an urban planning and design agency for public spaces. Their approach is based on the creation of favorable conditions for the expression of moving entities: creating an urban composition capable of transcending technical standards, as well as flow management, infrastructure integration, economic dynamics, etc. Villes & Paysages consulted us to recast their visual identity and their website. The notion of focus, these areas where attention is directed was our creative starting point. This concept represents the work of Villes & Paysages which intervenes both in micro-environment and macro-environment.
The concept of focus is declined as much for the graphic chart as for the general ergonomics of the site.
Une ligne conductrice est pensée comme une représentation cartographique linéaire des projets et déclinée sur chaque page du site. Tantôt animée, tantôt fixe, elle articule différents points d’ancrage, similaires à des stations, qui permettent des temps de pause dans la navigation.