- Brand identities
- Art Direction
Herald agency is a boutique Canadian marketing agency with global reach. Through go-to-market strategies, content marketing, and brand storytelling, Herald finds new ways for great companies to connect. The team at Herald delivers on those solutions with experience, skillful writing, exceptional design, and clever media. The company approached Rezo-Zero for a brand that was forward-thinking and ‘cool’ like agencies need to be, but also friendly and approachable - the approach the business was built on.
The first step of our work for this identity was to analyze the heraldic patterns (special shields or shield- shaped patterns that are the symbol of a family, university, or city) that inspired the name. It was definitely a good start for relevant graphical sources. Based on it, we have created more than just a static identity but a graphical system which could evolve according to the medium (digital, print) and situation.