Consulting and Development for the EPFL Alumni Processing app
A generative identity is different than a logo because it is dynamic. It is not set but more like a moving avatar which will be used in various cases. We developed a web app for Enigmaprod that will be used by the EPFL (Ecole Polytechnique Fédérale de Lausanne)
When creating a generative identity, it is easy to be attracted to the quantity of random effects, but the resulting shapes do not make any sense and are not relevant. We chose three variables (grid, direction and color) for the identity of the EPFL Alumni in order to keep the whole consistent despite an infinity of possibilities.
In order to be more efficient, we decided to integrate the typographic management directly into the Processing app. This allowed us to generate a ready-to-use PDF file directly from the app, without having to use another software.
We created a few color palettes and every shade was handpicked by our graphic designer. From these options, we let the app decide which range of colors it was going to use.